Makeup

What It Is: This clean, mineral powered primer extends makeup wear for 24hrs with a soft-focused, breathable matte finish that smooths and controls shine.* What It Does: The Original Prime Time Primer is back, for real—24hr makeup extension and oil control.*  This clean, mattifying formula smooths texture, blurs pores, and nourishes skin with antioxidant-rich vitamins C+E and mineral-rich sea water for a healthier-looking complexion. Proven Results: The 24hr makeup extending and mattifying primer you love is back for real* Clean, silky gel formula glides on seamlessly,* to prep skin for makeup Mineral powered, breathable **, oil-controlling formula* smooths skin instantly** and overtime*** Clinical Claims*: 24hr extended makeup wear & oil control 27% smoother skin after 4 weeks of use 23% reduction in pores after 4 weeks of use 21% improvement in look of bare skin immediately and 15% improvement after 4 weeks of use Crease-proof, sweat-proof, humidity-proof, and waterproof Consumer Claims: 100% agree it smooths skin instantly** 95% agree it improves the appearance of skin texture  overtime*** 96% agree it soothes and nourishes skin over time*** 90% agree it helps control shine over time*** 91% saw immediate pore improvement*** Consumers agreed it offers comfortable wear, layers well under makeup, and doesn’t pill ** *based on an independent clinical test of 30 panelists** based on an independent consumer test of 30 panelists*** based on an independent consumer test of 30 panelists using foundation+ primer

What it is: Made with 5 clean, vegan ingredients, this lightweight, talc-free mineral foundation provides sheer-to-full coverage and promotes clearer, healthier-looking skin over time. What it does: Provides all-day coverage with a naturally luminous finish Minimizes the look of pores and imperfections Promotes clearer, healthier-looking skin over time Won’t clog pores, cause breakouts or settle into fine lines Consumer tested: Based on a 1-week consumer study of 106 people: 95% agreed it reduced the appearance of flaws and imperfections 99% agreed it doesn’t dry out their skin Based on a 6-week clinical study of 29 people: People saw a 46% increase in clearer-looking skin Promotes clearer, healthier-looking skin over time Why you'll love it: Formulated without any unnecessary additives, binders, fillers or talc Mineral-based SPF 15 sun protection against UVA and UVB rays Buildable sheer-to-full coverage All-day wear Dermatologist-tested Hypoallergenic Non-comedogenic Vegan Cruelty-free Clean — talc-free + formulated without parabens, formaldehyde, gluten, synthetic fragrance, PEGs and more At bareMinerals, we have restricted over 2,500 ingredients, including the 1,400+ banned in the E.U. Awards: Allure Readers’ Choice Award – Best Loose Powder Foundation (2024)  Allure Readers’ Choice Award – Best Loose Powder Foundation (2023)  Allure Reader’s Choice Awards (2022) Allure Reader’s Choice Awards – Best Clean Foundation (2021)

Free of: Cruelty Free, Vegan, Paraben Free, Gluten Free, Talc Free, Synthetic Fragrance Free, PEG Free, Tree Nut Free, SLS Free What it is: This vegan mascara infused with plant-based lash serum lengthens, lifts and defines, while strengthening and enhancing for visibly longer, healthier lashes over time. What it does: Unique patent-pending paddle brush instantly lengthens, lifts and defines lashes Infused with plant-based serum, powered by Red Clover Flower and peptides, for powerful strengthening benefits Proven to strengthen and enhance for visibly longer, healthier lashes over time Consumer tested: Clinically shown to deliver up to 65% fuller-looking lashes and up to 39% longer-looking lashes in 8 weeks* 100% felt their lashes were stronger with less fallout** 100% felt their lashes were dramatically longer, instantly and after 8 weeks** *Based on an 8-week clinical study with 30 people. Results may vary. **Based on an 8-week consumer perception study with 30 people. Why you'll love it: Long-wearing Smudge-proof Flake-proof Clump-proof Ophthalmologist-tested Safe for contact lens wearers Washes off easily with makeup remover Cruelty-free Vegan Clean —gluten-free + formulated without synthetic fragrance, PEGs and more Awards: SELF Healthy Beauty Awards (2021)